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NudeStix Links Mobile Shopping and Makeover App

#GONUDE filter in Perfect365 app launches July 7.

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By: Christine Esposito

Editor-in-Chief

Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their smartphones.  “The #GONUDE filter is co-designed to create a ‘reality show’ that applies our selected products in specific shades to look like a natural real-life application,” said Jenny Frankel, Nudestix president and founder. “We wanted to give users ...

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